해커스어학원, 해커스토익, 토익강좌, 수강신청

해커스톡 영어회화

영어로만말해요 글쓰기

How Starbucks made it possible to attract customers in way of disruptiveinnovation
C1 | 2017.08.29 | 조회 599
Some brands became successful withdifferentiated strategies. Starbucks is known for second to none coffee brand vianew methods which other business with which others did not equip. This essaywill discuss how Starbucks has achieved top coffee brand in a way of disruptive innovation.



Starbucks approached tocustomers in a new way. It is noticeable from special marketing strategy. Backgroundmusic is universal but only applicable in Starbucks and their interior stylecan make customer comfortable. Moreover, many people have their own smartphoneand they want to use free Wi-Fi when they go out. They are attracted by freeWi-Fi provided from Starbucks. Through these disruptive innovation, Starbucks isappealing to customers.



Inconclusion, Starbucks has become one of the top-notch coffee brands in the world ,focusing on how they sell brand, not selling coffee to customers led to them success.
목록보기
기초영어 영어면접 특강