Some brands became successful withdifferentiated strategies. Starbucks is known for second to none coffee brand vianew methods which other business with which others did not equip. This essaywill discuss how Starbucks has achieved top coffee brand in a way of disruptive innovation.
Starbucks approached tocustomers in a new way. It is noticeable from special marketing strategy. Backgroundmusic is universal but only applicable in Starbucks and their interior stylecan make customer comfortable. Moreover, many people have their own smartphoneand they want to use free Wi-Fi when they go out. They are attracted by freeWi-Fi provided from Starbucks. Through these disruptive innovation, Starbucks isappealing to customers.
Inconclusion, Starbucks has become one of the top-notch coffee brands in the world ,focusing on how they sell brand, not selling coffee to customers led to them success.