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Jenny | 2009.11.07 | 조회 133
 

The company enlisted and media trained an army of 150 spokesdoctors and company officials to respond to the onslaught of medical and media inquiries.


 


To Make sure that they were all on the same page, Pfizer produced a communications briefing book that, in effect, explained "Everything You Have Always Wanted to Know About Erectile Dysfunction But Were Afraid tok Ask."


 


The agency's top priority was to ensure balanced reporting of the key messages through all channels-internal spokespeople, physicians, patients and third -party resources.


 


The impact of the public relations campaign was news in itself.


 


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