Though there has, of course, been a beauty myth in some form for as long as there has been patriarchy, the beauty myth in its modern form is a fairly recent invention. The myth flourishes when material constraints on women are dangerously loosened. Before the Industrial Revolution, the average woman could not have had the same feelings about “beauty” that modern women do who experience the myth as continual comparison to a mass-disseminated physical ideal. Before the development of technologies of mass production, an ordinary woman was exposed to few such images outside the Church. Since the family was a productive unit and women’s work complemented men’s, the value of women who were not aristocrats or prostitutes lay in their work skills, economic shrewdness, physical strength, and fertility. Physical attraction, obviously, played its part.
. Which of the following is the main idea of the passage? (1) The value of women (2) Women’s oppression in patriarchy (3) The shifting concept of beauty (4) Women’s beauty during the Industrial Revolution Which of the following is closest in meaning to the underlined part? (1) holy images (2) ordinary images (3) body images (4) fertile images
The art of advertising contains many ________. Some are charged with multiple shades of meaning. The demons may be taken to represent the problems and cares which one can presumably chase away through consumption of the advertised product. Or they can, just as easily, be taken as representations of the playful spirits which will be unleashed once the product has been consumed. The advertising creative director did not create the need to relax, or to get away from the stresses of daily life; he or she merely took advantage of these common human needs in developing a promotion strategy for the product.
Which of the following is most appropriate for the blank? (1) ambiguities (2) diversities (3) resemblances (4) clarities Which of the following is true according to the passage? (1) The advertisement should have a transparent point to show off. (2) An image in advertisements can have different meanings according to the context. (3) The advertisement should lessen the stresses of consumers. (4) An image in advertisements should have a focus on which a consumer’s need is fixed.
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1
'the beauty myth in its modern form is a fairly recent invention'와
'Before the Industrial Revolution, the average woman could not have had the same feelings about “beauty” that modern women do who experience the myth as continual comparison to a mass-disseminated physical ideal.'
이 두 문장을 통해서 볼 때, 과거(산업 혁명 이전)와 현재의 '미'에 대한 개념이 다르다는 것을 알 수 있겠네요. 그래서 (c) The shifting concept of beauty가 정답이겠네요.
1-2.
밑줄이 어디 있는지 알려주세요^^;;
2-1.
밑줄 바로 뒤 문장(Some are charged with multiple shades of meaning)을 통해서 볼 때, '여러 가지 뜻'이라는 의미의 (a) ambiguities가 정답이겠네요.
2-2.
세번째 문장부터 The demon이 the problems 를 represent할 수도 있고, 혹은(or) representations of the playful spirit이 될 수도 있다고 하고 있네요. 그래서 (c) An image in advertisements can have different meanings according to the context. 가 가장 적절한 정답이 될 거 같아요.